![]() This has enabled the company to forge ahead of its rivals even though as we shall discuss later, in recent years, some of the sheen of the Microsoft brand has been lost. Indeed, Microsoft and its legendary founder, Bill Gates, are known to anyone who is remotely acquainted with computing. The biggest strength of Microsoft is that it has top of the mind brand recall among all the PC (personal computer) users in the world. ![]() The succeeding discussion must be viewed in the larger context of the match between the internal dynamics and the external business drivers that affect Microsoft in its quest to regain its market leadership. The ensuing SWOT Analysis places these strategic moves in perspective and appraises the situation, which the company finds itself in at the moment. ![]() The recent announcement of the change of leadership at the helm of Microsoft has sparked speculation about possible strategic directional changes as well as kindled hopes that the pioneering company and its iconic founder who appeared to be floundering in recent years may well be getting their act together. ![]()
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